Must A Wannabe Content Creator Pal Stop Exploiting People for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our friendship to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being filmed, altered, or shared for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on social platforms who pull off that aesthetic of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an audience that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes content genuine. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but friends help each other in minor capacities. I thought filming a short video here or there would be enjoyable for Beth. Innovation flourishes in partnership, and having Beth around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before recording, and avoiding angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real memories, where true emotions are stored, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Brian Petersen
Brian Petersen

A cybersecurity specialist and tech writer with over a decade of experience in digital innovation and AI ethics.